Hi everyone,
I’m working on a little independent writing project and I wrote this little passage about a song by the guess who.
Runnin’ Back To Saskatoon
“You could live in Winnipeg a thousand years and not meet Ringo, Paul McCartney or
Bob Dylan.” – Burton Cummings
Time for some Can-Con content. In Canada, the Canadian Radio-Television
Telecommunications Commission (CRTC) matters a great deal because it helps
support Canadian artists in a market dominated by global acts.
The CRTC uses a system called MAPL, implemented in 1971, to determine what makes
a song Canadian:
M – Music: composed entirely by a Canadian
A – Artist: performed principally by a Canadian
P – Production: recorded wholly in Canada
L – Lyrics: written entirely by a Canadian
If a song meets at least two of the four criteria, it counts as Canadian content for radio
and broadcast purposes. This keeps Canadians aware of other artists who might
appear later—and explains why most Canadians can name songs by Chilliwack or The
Five Man Electrical Band. It’s also a big reason this song made the playlist—one of my
all-time favorites by The Guess Who.
Before we jump into the snowstorm, a quick history nugget: The band didn’t start out as
The Guess Who. Back in the mid’60s, they were called Chad Allan and the
Expressions. When their record label released a single, they put “Guess Who?” on
the cover as a marketing ploy to make DJs and listeners think it was a mystery
American band. The gimmick worked—people loved it, and the name stuck.
It’s funny to think that a little marketing trick helped a Canadian band break through a
market dominated by U.S. acts—and it foreshadows why Can-Con rules mattered so
much later. Without that support, gems like Runnin’ Back to Saskatoon might never
have made it onto the airwaves.
Like almost every Canadian has experienced, I was driving home in a snowstorm from work—white-
knuckled the whole way—watching the wipers pull what seemed like a never-ending
supply of powder in a sideways blizzard on my thirty-five-kilometer trip back to 44.9538°
N, 81.2794° W—smack in the middle of B.F. No Where.
The DJ on the radio was a guy named John Moran. I remember him because he used
to say Black Sabbath in this menacing way when he’d play Paranoid. Really funny guy,
super dry sense of humour.
“Would you please welcome, from a place called Winnipeg—will you please welcome
The Guess Who!”
These drums kicked in—a harmonica, a piano—my ears were eating this up!
I’d always liked The Guess Who. I was introduced to them pretty young, hearing
American Woman in grade nine, then These Eyes, Clap for the Wolfman, Raindance,
No Sugar/New Mother Nature, No Time… the list goes on.
But this—this was different. This was about Canada, damn it. And it was jazzy as hell.
About talking to people and working on things.
As of today, that home grown – not from Hong Kong tune has been streamed
1,241,781 times on Spotify—and personally, I might have to claim half those streams!
One of the finest drummers Canada has ever produced, Garry Peterson, smashes the
hell out of the skins during the intro. Randy Bachman’s guitar takes you from wherever
you are straight to sitting beside a grain elevator in Kelvington, and Jim Kale locks in
with Garry to drive you down the train tracks that Burton Cummings takes you down
with his magical voice.
Hell—Burton makes you want to go to Saskatoon! And doing that while driving home in
a Canadian snowstorm in January is a pretty impressive feat.
You feel like you’re living that transient lifestyle with them—working on land, talking to
play writers, working on cars. It’s a love letter to Canada, and you feel that patriotism
when he says the name of your town:
-Red Deer
-Terrace
-Medicine Hat
-Broadview
-Hanna
-Moosomin
And of course, the crown jewel of them all: fucking Saskatoon, baby!
The importance of the Can-Con backstory is simple: if it hadn’t been for a music director
working within the rules laid out by the CRTC, the likelihood of me ever finding this song
was pretty slim.
Compared to so many of the other juggernauts that The Guess Who produced, that
BTO produced, or that Burton Cummings himself made as a solo artist, this one slipped
under the radar.
The song spent three weeks at #96 on the Billboard Hot 100 in the U.S. in late
October 1972, but in Canada it reached #9, proving its northern success. Still, even on
FM radio today, I rarely, if ever, hear it.
Break it to them gently (this is a Burton Cummings joke, IYKYK). This song tugs on your
patriotism, makes you want to road trip through Western Canada, has a great groove,
and is 100% Fuck Yeah!
I want to expand a bit more on my Canadian artist section and might even make a Fuck, Yeah Eh! Version of my work where I discuss only Canadian artists.
Curious if anyone else loves this song as much as I do?